i wanted to try something 'cool' and commercial. i am, after all, very much affected by commercial photography whether it shows or not. when i met Max, i very soon got this idea, i wanted a black, dark photo done in commercial style and showing very little of the 'product i.e. jeans. i mean that's how ads are these days, they show more skin than clothes, but in any case they sell with sex. so this is kind of a sarcastic statement as well...
blackonblack was the brand i came up with... hence the black jeans.
the awesome model is Max, he's an actor and not the first time in front of the camera. now it has also been tested that Canon eos 10D is
ps.if it looks 'too' dark to you, it's your monitor. esp. LCD's cannot often display the darkest shades well, they just look all black.